Video content has become essential for brands or businesses to attract, engage and retain customers in today’s fast-paced digital environment. Compared to text and static images, video helps businesses convey their messages in an interactive and engaging way. It provides a versatile way to communicate a variety of content, from product demonstrations to tutorials to storytelling and branding campaigns. Additionally, the increasing popularity of video on social media platforms, especially mobile devices, makes it an effective way to reach more people and build brand visibility. Without incorporating video into their marketing strategy, companies or brands risk being left behind their competitors.